Our founder Simon Hall is a professional Marketing and Technolgy speaker with around 30 years' experience .
Simon is passionate about marketing. He loves pioneering new and exciting marketing initiatives and sharing his knowledge and experience with the current and next generation of marketers, whether it means delivering key note speeches, training tomorrow's leaders, or writing business articles.
You can find Simon regularly speaking at conferences and events, and delivering opening keynotes for B2B conferences in UK and Europe.
B2B Digital Marketing strategies is a clear and practical digital marketing guide which aims to assist B2B companies and B2B marketers and departments in dealing with the most recent challenges surrounding the areas of digital marketing. B2B marketers will find new approaches, models, processes, solutions as well as examples of technologies to help them deal with all key current B2B digital marketing challenges.
"'A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Highly recommend this read as an essential for all marketers.'", Catherine Dutton, Vice-President Marketing, Atos
"A really valuable addition to the B2B marketing armoury and highly recommended for those who intend to build their career in marketing.", Ceri Jones, Former Vice President, Global Demand Center & Operations at Basware Oyj
"Provides the guide to help navigate the complexities of digital marketing in a clear, engaging and practical way.", Richard Robinson, Chairman of the B2B Marketing Council, DMA
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.
A long-overdue resource for anyone working in the B2B environment or wishing to enter into it. Simon Hall's development of practical and relevant B2B marketing models make this essential reading for marketers and other professionals.
Dawn Southgate, Head of Knowledge, The Chartered Institute of Marketing
If you read any B2B marketing publication this year, this should be it! Simon Hall provides us with a refreshing view, relevant content and truly practical advice, touching on many areas pertinent in the B2B marketing world right now and for the future. Absolutely fantastic insight.
Catherine Howard, UK and Ireland Marketing Director, Atos
How do you build best-in-class B2B strategy in today's digital economy? How are great B2B brands built? How do you select the right lead nurturing agency? Innovative B2B Marketing is a rich treasure trove of B2B strategic wisdom.
Shenda Loughnane, Global Chief Strategy Officer, iProspect
Simon has been delivering a vast range of marketing courses for over 4 years spanning around over 200 different companies each year; he is also a senior course director for the Chartered Institute Marketing and delivers various courses for them in B2B marketing, B2B Digital Marketing, B2B Product Management and International Marketing.
Simon also delivers Advanced B2B Lead Generation for Emarketeers.
He is also a former Chief Marketing Officer at Dell UK with over 25 years' experience in Information Technology and Services. Prior to Dell he served in many senior roles such as EMEA Business Unit Head at Acer where he ran sales, marketing and operations and EMEA Sales and Marketing Lead at Microsoft.
From his 20+ years as a leader Simon has amassed extensive transferrable skills and experience in building, and marketing businesses of all sizes from start-ups to global corporations.
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