Our founder Simon Hall is a professional Marketing and Technolgy speaker with over 20 years experience .
Simon is passionate about marketing. He loves pioneering new and exciting marketing initiatives and sharing his knowledge and experience with the current and next generation of marketers, whether it means delivering key note speeches, training tomorrow's leaders, or writing business articles.
You can find Simon regularly speaking at conferences and events, and delivering opening keynotes for B2B conferences in UK and Europe. He is an active member of several marketing associations including DMA & IDM B2B Council, CMO Council, European CMO Council, Chartered Institute of Marketing and the B2B Leaders Forum.
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.
A long-overdue resource for anyone working in the B2B environment or wishing to enter into it. Simon Hall's development of practical and relevant B2B marketing models make this essential reading for marketers and other professionals.
Dawn Southgate, Head of Knowledge, The Chartered Institute of Marketing
If you read any B2B marketing publication this year, this should be it! Simon Hall provides us with a refreshing view, relevant content and truly practical advice, touching on many areas pertinent in the B2B marketing world right now and for the future. Absolutely fantastic insight.
Catherine Howard, UK and Ireland Marketing Director, Atos
B2B marketers today need to be more dynamic than ever before, but this can be difficult in an environment where the complexity of the tools, technologies, techniques and channels has exploded, leaving many of us floundering. Innovative B2B Marketing provides the guidance that all B2B marketers need to help them navigate for success. I will be keeping this book very close to hand.
Richard Robinson, Chair, B2B Marketing Council, The IDM
How do you build best-in-class B2B strategy in today's digital economy? How are great B2B brands built? How do you select the right lead nurturing agency? Innovative B2B Marketing is a rich treasure trove of B2B strategic wisdom.
Shenda Loughnane, Global Chief Strategy Officer, iProspect
Innovative B2B Marketing is a comprehensive and compelling book that every B2B marketer should read.
Ashraf Kamel, Head of Technology Vertical EMEA, LinkedIn Marketing Solutions
Our founder and Managing Director, Simon Hall , is a former Chief Marketing Officer at Dell UK with over 20 years experience in Information Technology and Services. Prior to Dell he served in many senior roles such as EMEA Business Unit Head at Acer where he ran sales, marketing and operations and EMEA Sales and Marketing Lead at Microsoft. From his 20+ years as a leader Simon has amassed extensive transferrable skills and experience in building, and marketing businesses of all sizes from start-ups to global corporations.